March 19, 2019
Extra, Extra, Read All About NPAW
This National Prosthodontics Awareness Week, consider contacting your local media to get the word out. ACP members have been featured in print, on TV, and on the radio promoting NPAW and the specialty.
The NPAW Toolkit has a sample press release that you can download and edit for your area, Letter to the Editor templates, and a sample radio PSA. You can find additional tips for contacting the press on the Public Relations page of Prosthodontics.org.
Here is some advice from Dr. Katie Kuric, who was previously interviewed on WHAS 11, an ABC station in Louisville, KY:
"Most news channels are looking for something positive and meaningful for their audience, so go ahead and call the station in your area and tell them about NPAW. Our news channel was very receptive and most likely more will be as well.
"When it comes time for the interview, know your target audience for the news channel and make sure it is in line for your target market. Then, pick your topic to appeal to this group of people. It is also good to know your question topics and the message you want to get across with them before going into the interview, if possible. Going with no pre-formed topics for you and the host to go off of is hard for you and the interviewer."
Check out the NPAW Toolkit to learn more!
Back to News