With several years of specialty training, you’re prepared for the most complex cases in dentistry. But you’re more than a prosthodontist. You’re a business, too.
This virtual course, presented as a series of webinars throughout the year, is designed for experienced practitioners, prosthodontists considering a career in practice, and office staff members who are interested in state-of-the-art strategies for reaching patients, increasing revenue, and building a cohesive, high-performing team.
Each webinar is available at no cost to ACP members and is $35 for nonmembers.
Led by Program Chair Dr. Elaine Torres-Melendez, this virtual course will supplement your specialty training with practical wisdom and hard-earned experience from the world of private practice.
Prosthodontists, residents, dental students, and office staff.
Enhancing quality of care to improve patient outcomes through education in practice management is a strategic priority of the ACP & ACPEF.
Decoding the Algorithm: Social Media Marketing that Converts
Minal Sampat, RDH, BA
1.5 hours of CE
Following this session, the attendee should be able to:
- Discover how to create an evergreen content and video strategy, and to repurpose content to maximize your efforts.
- Identify which platforms to leverage to reach specific audiences and generate conversions.
- Create videos that boost engagement and visibility.
Are you spending money on Social Media Marketing, but not seeing any conversions? Feeling overwhelmed and don’t know what to post for engagement? Are you falling behind your competition?
Seventy-four percent of Americans use social media on a daily basis. Yet, many dental practices fail to reach the full conversion potential of these platforms. Why? Because we don’t know how to leverage the algorithms that dictate which posts get seen, and which don’t. As a result, even great social media content can fail to reach your target audience and ideal patients. It’s time to change that.
In this interactive course, you’ll develop a successful, evergreen social media marketing plan and content strategy that gets your practice seen and increases ROI. Create a realistic action plan with implementation tools that can be used immediately. Leverage the latest tactics like video and content redistribution to maximize your reach. Connect with ideal patients using the most accessible marketing outlet today: social media.
Biography: With over a decade of dental marketing experience, Minal Sampat brings expertise in technology and a deep understanding of her generation to enlighten and empower her audiences. Sampat is a bestselling author, dental hygienist, marketing expert, and strategist. As a coach and speaker, she is known for her upbeat personality, ability to empower and engage, and for delivering strategies that can be implemented right away.
Born in India and raised in the U.S. Virgin Islands, Minal is a millennial who grew up in the age of social media. She knows how to leverage her knowledge of technology to create marketing plans that produce high-impact results. Minal is known by meeting planners, clients, and colleagues as a thought leader in the industry. In 2013, she launched her first healthcare marketing company by breaking a Guinness World Record. Her World Record event, Swish Away Breast Cancer with over 1500 participants, not only raised awareness about oral hygiene and breast cancer but successfully utilized community, digital, and social media marketing strategies.
Tuesday, July 20, 6:00 - 7:00 p.m. CST
Jerry L. Hose, EA, MBA
1 hour of CE
Learn the basics of how to value your practice as well as discuss what potential buyers and banks look for.
At the end of this webinar, attendees should be able to:
- Appraise the value of their practice.
- Identify what items in their practice will increase the value.
- Prepare associate contracts.
Biography: Jerry Hose is a dental accountant, tax preparer and Partner at Gray Pilgrim and Associates in Chambersburg, PA. After spending 8 years in the military (US Air Force), he graduated from the University of Maryland, and majored in accounting. He then went on to earn his MBA. Jerry’s a member of the Academy of Dental CPAs. He understands the operations of dental practices and is knowledgeable of multiple areas of dental accounting and tax preparation.
This webinar is available at no cost to ACP members and is $35 for nonmembers.
Tuesday, Oct. 5, 6:00 - 7:00 p.m. CT
Imagination & Creativity: The Difficult Road to Dental Product Development
Marc B. Appelbaum, DDS
1 hour of CE
Following this session, the attendee should be able to:
- Express the value of a protype and the methods to protect your idea.
- Recognize how to access educational and financial support.
- Value mentorship and networking.
- Relate the value of persistence in the face of rejection.
Many practitioners at one time or other experience that eureka moment when they conceptualize a new technology or device. It is both thrilling and challenging. This is a discussion of one practitioner’s education in navigating the ill-defined pathway to bring a dental device from imagination to product development. The conversation will focus on the lessons learned, the access to valuable resources, and the pitfalls and mistakes made on the difficult road to dental product development.
This lecture will help equip creative and imaginative individuals with tools to make their dream of bringing a new technology or device that will improve outcomes for patients and practitioners a reality.
Biography: Dr. Marc Appelbaum is a prosthodontic practitioner in Albuquerque, NM and has over 47 years of experience in the medical field. He graduated from New York University College of Dentistry. Dr. Appelbaum completed a residency at Veterans Administration Hospital, Buffalo, New York. He currently practices at UNM Dental Services Camino De Salud Residency and is affiliated with Morristown Medical Center.
Dr. Appelbaum has lectured nationally and internationally, as well as authored numerous articles in peer reviewed journals. He was awarded the New Jersey Monthly Top Dentist every year from 2009-2016. He is a member of the American College of Prosthodontists as well as several other professional dental organizations.
AGD Codes: 010 Basic Sciences, 550 Practice Management and Human
Tuesday, December 14, 6:00 - 7:00 p.m. CST
The Journey to a Digital Dentistry Practice: An Interactive Discussion
Eva Anadioti, DDS, MS, FACP
Robert Berg, DMD
Mark Ludlow, DMD, MS
Sundeep Rawal, DMD
1 hour of CE
At the conclusion of this presentation, attendees should be able to:
- Develop a plan for the implementation of digital technologies and assess the advantages and obstacles.
- Discuss the selection of appropriate technologies, equipment, and training.
- Review the integration of digital technology into any dental practice.
Advances in digital dental technology are changing the way many practitioners approach their workflows, treatments, and business practices. Prosthodontists are poised to lead the use of digital dentistry in clinical practice. Join us for this active discussion with several prosthodontists in academics and private practice that are leading the revolution in digital dental technology. Whether you have already started to incorporate new technologies, or you’re just thinking about getting started, this session is for you.
Moderated by Dr. Eva Anadioti, this interactive presentation will feature Dr. Robert Berg, Dr. Mark Ludlow, and Dr. Sundeep Rawal as they discuss their journey into digital dentistry. This session will heavily incorporate audience participation, so bring your questions as they discuss integrating digital technology into your practice.
Biography: Dr. Eva Anadioti is Assistant Professor of Clinical Restorative Dentistry at the Department of Preventive and Restorative Sciences at the University of Pennsylvania School of Dental Medicine and the Founding Director of the Advanced Education Program in Prosthodontics. She received her Certificate in Prosthodontics and Master’s degree from the University of Iowa College of Dentistry and then completed a surgical implant fellowship at the University of North Carolina School of Dentistry. Dr. Anadioti is a Diplomate of the American Board of Prosthodontics, a Fellow of the American College of Prosthodontists and a Director at the Board of the American College of Prosthodontists Education Foundation. Dr. Anadioti has publications in peer-reviewed journals and is the recipient of several professional awards.
Dr. Robert W. Berg received his DMD degree from Tufts University School of Dental Medicine in 2003. He received his Certificate in Prosthodontics from Albert Einstein College of Medicine/Montefiore Medical Center in 2007. He currently maintains a full-time private practice limited to prosthodontics in Manhattan, NY.
Dr. Mark Ludlow is the Section Head of Implant Dentistry, Digital Dentistry, and Removable Prosthodontics at the University of Utah School of Dentistry. He completed his DMD dental training at the University of Connecticut and received his MS in prosthodontics from the University of North Carolina. As a practicing and teaching prosthodontist, Dr. Ludlow’s passion is in the development and integration of digital technology in the practice of everyday implant and restorative dentistry.
Dr. Sundeep Rawal is a private practice prosthodontist at Florida Prosthodontics, PA in the central Florida area. He graduated from the University of Florida College of Dentistry, USA in 2006 and completed his training in Prosthodontics at the University of California San Francisco in 2009. He has worked extensively to utilize CAD/CAM technologies within the scope of clinical dentistry and enhance his patients’ restorative treatments. He has lectured across the USA as well as internationally with over 500+ engagements over the years and published Numerous papers in Various dental journals and other Publications. He has held numerous positions with national organizations such as the American College of Prosthodontics. He is a co-founder of the Digital Dentistry Institute, a leading contemporary education entity with courses all over the world dedicated to innovations and technology in dentistry. He is currently in private practice with four locations in central Florida in Orlando and east to the Beaches.
This session is proudly sponsored by:
Tuesday, January 11, 6:00 - 7:00 p.m. CST
The P4 Approach to Patient-Centered Oral Healthcare: Empowering Our Patients
Ann Eshenaur Spolarich, RDH, PhD, FSCDH
1 hour of CE
Following this session, the attendee should be able to:
- Discuss patient educational interventions to improve oral self-care behaviors.
- Identify tools that can be used to engage patients to participate in monitoring their oral health status.
- Discuss the P4 approach to coaching patients towards achieving whole mouth health.
Despite advances in preventive dental care, global oral health statistics reflect rates of caries and periodontal disease that are not improving. The burden of poor oral health compromises oral comfort and function, nutrition, and psychosocial and systemic health. Oral health is directly impacted by the social determinants of health. Providing normative oral health education through traditional methods has not proven effective at changing behavior or improving oral health and hygiene. Today’s consumers want to partner with their healthcare providers to set goals, select and implement provider-recommended interventions, and monitor their progress towards improving their health.
This program will review best practices for empowering patients to become active participants in their care. Examples of successful interventions to engage patients in their oral self-care will be presented based upon published literature grounded in behavioral change theories. The new model for coaching patients adopts the P4 approach to patient-centered healthcare: predictive, preventive, personalized, and participatory. Partnering with patients encourages bidirectional communication, adoption of recommendations, and enhanced engagement to promote better oral health. The overarching goal is to help patients achieve whole mouth health which is essential to whole person health.
Biography: Dr. Ann Eshenaur Spolarich is an internationally recognized author and speaker on pharmacology and the care of medically complex patients. She has presented over 1,000 invited lectures and has over 125 professional publications. She is Professor, Course Director of Oral Medicine and Pharmacology, and Assistant Dean for Research at the Arizona School of Dentistry & Oral Health, A.T. Still University (ATSU), where she teaches part-time in the Special Care Clinic. Dr. Spolarich is also a faculty member in the NYU Langone AEGD residency program at ATSU. She was awarded fellowship status in special care dental hygiene from the Special Care Dentistry Association in 2016.
This session is sponsored by:
The 2021 Practice Management Course will be virtual, and take place over the course of several months via webinars. Each webinar will be a separate registration, so you can attend all or just the ones that apply to your practice.
Most sessions will be available on ACP Anywhere after they occur.
This program is being offered at no cost to ACP members and their staff thanks to the generosity of the course supporters.
2021 Practice Management Course Committee
Dr. Elaine Torres-Melendez, Committee Chair
Dr. Mark Ludlow, CPE Division Director
Dr. Elphida Ayvazian
Dr. Robert Bentz
Dr. Laura Koo Min Chee
Dr. John Murrell
Dr. William Wilson
Dr. Cramin Wiltz
Dr. Roberta Wright
Continuing Education Credit
The American College of Prosthodontists is an ADA-CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professional in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
American College of Prosthodontists (Nationally) Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 11/1/18 to 10/31/2021 Provider ID# 214690
ACP Meetings Code of Conduct Policy
ACP is committed to providing a safe, productive, and welcoming environment for all meeting participants and ACP staff. All participants, including, but not limited to, attendees, speakers, volunteers, exhibitors, ACP staff members, service providers, and all others are expected to abide by this Virtual Programs Code of Conduct. This policy applies to all ACP meeting-related events, including those sponsored by organizations other than ACP but held in conjunction with ACP events, on public or private platforms.
ACP has zero-tolerance for any form of discrimination or harassment, including but not limited to sexual harassment by participants or our staff at our meetings. If you experience harassment or hear of any incidents of unacceptable behavior, ACP asks that you inform either Dr. Linda Caradine-Poinsett or ACP President Dr. Mark C. Hutten so that we can take the appropriate action.
Unacceptable behavior is defined as:
- Harassment, intimidation, or discrimination in any form.
- Verbal abuse of any attendee, speaker, volunteer, exhibitor, ACP staff member, service provider, or other meeting guest.
- Examples of verbal abuse include, but are not limited to, verbal comments related to gender, gender identity, sexual orientation, disability, physical appearance, body size, race, religion, national origin, inappropriate use of nudity and/or sexual images in public spaces or in presentations, or threatening or stalking any attendee, speaker, volunteer, exhibitor, ACP staff member, service provider, or other meeting guest.
- Disruption of presentations during sessions, in the exhibit hall, or at other events organized by ACP throughout the virtual meeting. All participants must comply with the instructions of the moderator and any ACP virtual event staff.
- Presentations, postings, and messages should not contain promotional materials, special offers, job offers, product announcements, or solicitation for services. ACP reserves the right to remove such messages and potentially ban sources of those solicitations.
- Participants should not copy or take screen shots of Q&A or any chat room activity that takes place in the virtual space.
ACP reserves the right to take any action deemed necessary and appropriate, including immediate removal from the meeting without warning or refund, in response to any incident of unacceptable behavior, and ACP reserves the right to prohibit attendance at any future meeting, virtually or in person.