With several years of specialty training, you’re prepared for the most complex cases in dentistry. But you’re more than a prosthodontist. You’re a business, too.
This virtual course, presented as a series of webinars throughout the year, is designed for experienced practitioners, prosthodontists considering a career in practice, and office staff members who are interested in state-of-the-art strategies for reaching patients, increasing revenue, and building a cohesive, high-performing team.
Led by Program Chair Dr. Elaine Torres-Melendez, this virtual course will supplement your specialty training with practical wisdom and hard-earned experience from the world of private practice.
Prosthodontists, residents, dental students, and office staff.
Enhancing quality of care to improve patient outcomes through education in practice management is a strategic priority of the ACP & ACPEF.
Tuesday, March 30, 6:00 - 7:30 p.m. CT
Decoding the Algorithm: Social Media Marketing that Converts
Minal Sampat, RDH, BA
1.5 hours of CE
Following this session, the attendee should be able to:
- Discover how to create an evergreen content and video strategy, and to repurpose content to maximize your efforts.
- Identify which platforms to leverage to reach specific audiences and generate conversions.
- Create videos that boost engagement and visibility.
Are you spending money on Social Media Marketing, but not seeing any conversions? Feeling overwhelmed and don’t know what to post for engagement? Are you falling behind your competition?
Seventy-four percent of Americans use social media on a daily basis. Yet, many dental practices fail to reach the full conversion potential of these platforms. Why? Because we don’t know how to leverage the algorithms that dictate which posts get seen, and which don’t. As a result, even great social media content can fail to reach your target audience and ideal patients. It’s time to change that.
In this interactive course, you’ll develop a successful, evergreen social media marketing plan and content strategy that gets your practice seen and increases ROI. Create a realistic action plan with implementation tools that can be used immediately. Leverage the latest tactics like video and content redistribution to maximize your reach. Connect with ideal patients using the most accessible marketing outlet today: social media.
Biography: With over a decade of dental marketing experience, Minal Sampat brings expertise in technology and a deep understanding of her generation to enlighten and empower her audiences. Sampat is a bestselling author, dental hygienist, marketing expert, and strategist. As a coach and speaker, she is known for her upbeat personality, ability to empower and engage, and for delivering strategies that can be implemented right away.
Born in India and raised in the U.S. Virgin Islands, Minal is a millennial who grew up in the age of social media. She knows how to leverage her knowledge of technology to create marketing plans that produce high-impact results. Minal is known by meeting planners, clients, and colleagues as a thought leader in the industry. In 2013, she launched her first healthcare marketing company by breaking a Guinness World Record. Her World Record event, Swish Away Breast Cancer with over 1500 participants, not only raised awareness about oral hygiene and breast cancer but successfully utilized community, digital, and social media marketing strategies.
The 2021 Practice Management Course will be virtual, and take place over the course of several months via webinars. Each webinar will be a separate registration, so you can attend all or just the ones that apply to your practice.
Most sessions will be available on ACP Anywhere after they occur.
This program is being offered at no cost to ACP members and their staff thanks to the generosity of the course supporters.
2021 Practice Management Course Committee
Dr. Elaine Torres-Melendez, Committee Chair
Dr. Mark Ludlow, CPE Division Director
Dr. Elphida Ayvazian
Dr. Robert Bentz
Dr. Laura Koo Min Chee
Dr. John Murrell
Dr. William Wilson
Dr. Cramin Wiltz
Dr. Roberta Wright
Continuing Education Credit
The American College of Prosthodontists is an ADA-CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professional in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
American College of Prosthodontists (Nationally) Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 11/1/18 to 10/31/2021 Provider ID# 214690
ACP Meetings Code of Conduct Policy
ACP is committed to providing a safe, productive, and welcoming environment for all meeting participants and ACP staff. All participants, including, but not limited to, attendees, speakers, volunteers, exhibitors, ACP staff members, service providers, and all others are expected to abide by this Virtual Programs Code of Conduct. This policy applies to all ACP meeting-related events, including those sponsored by organizations other than ACP but held in conjunction with ACP events, on public or private platforms.
ACP has zero-tolerance for any form of discrimination or harassment, including but not limited to sexual harassment by participants or our staff at our meetings. If you experience harassment or hear of any incidents of unacceptable behavior, ACP asks that you inform either Dr. Linda Caradine-Poinsett or ACP President Dr. Mark C. Hutten so that we can take the appropriate action.
Unacceptable behavior is defined as:
- Harassment, intimidation, or discrimination in any form.
- Verbal abuse of any attendee, speaker, volunteer, exhibitor, ACP staff member, service provider, or other meeting guest.
- Examples of verbal abuse include, but are not limited to, verbal comments related to gender, gender identity, sexual orientation, disability, physical appearance, body size, race, religion, national origin, inappropriate use of nudity and/or sexual images in public spaces or in presentations, or threatening or stalking any attendee, speaker, volunteer, exhibitor, ACP staff member, service provider, or other meeting guest.
- Disruption of presentations during sessions, in the exhibit hall, or at other events organized by ACP throughout the virtual meeting. All participants must comply with the instructions of the moderator and any ACP virtual event staff.
- Presentations, postings, and messages should not contain promotional materials, special offers, job offers, product announcements, or solicitation for services. ACP reserves the right to remove such messages and potentially ban sources of those solicitations.
- Participants should not copy or take screen shots of Q&A or any chat room activity that takes place in the virtual space.
ACP reserves the right to take any action deemed necessary and appropriate, including immediate removal from the meeting without warning or refund, in response to any incident of unacceptable behavior, and ACP reserves the right to prohibit attendance at any future meeting, virtually or in person.