ACP New Jersey Section NPAW Webinar
This presentation, hosted by the ACP NJ Section, will explore how AI-driven search platforms are transforming the way patients discover and select dental specialists—and what prosthodontists can do today to strengthen their online presence.
Wednesday, April 22, 2026
AI-Driven Search and the Future of Patient Acquisition for Prosthodontists
Lecture given by Leonard Lorenc
Course Description: This webinar will evaluate the evolution of search, from traditional Google results to Artificial Intelligence (AI) -driven answer engines. Discussing how AI platforms gather and interpret information from the web including the factors that determine whether your practice is included in AI-generated results. Discourse on the role website structure plays in communicating treatments and expertise will be examined including the importance of structured content, including CVs, treatment pages, and case studies. This lecture will examine how a single documented case can generate widespread visibility across platforms and why prosthodontists are uniquely positioned to create high-value content for AI searches.
Learning Objectives:
After completing this lecture, participants will be able to:
- Understand how AI-driven search platforms are changing patient behavior
- Identify key digital signals used to evaluate clinical authority.
- Recognize common website weaknesses that limit visibility.
- Implement strategies to improve website structure and content that leverages clinical documentation and case studies to enhance professional visibility.
Disclosure: Leonard Lorenc is the owner of MyPracticeOnline.
Date: April 22, 2026
Time: 7:00 p.m. ET
Fee: The NJ Chapter is offering this event free of charge to all ACP members, ($50 non-members) Registration: https://www.mypracticeonline.com/presentation-registration/